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Hurricane Idalia hits coast of Florida, US sends another $250M in aid and your next income upgrade.

Hurricane Idalia made landfall along the coast of Florida's Big Bend near Keaton Beach around 7:45 a.m. as a Category 3 storm

August 30,2023

Hurricane Idalia made landfall along the coast of Florida's Big Bend near Keaton Beach around 7:45 a.m. as a Category 3 storm. With a rare supermoon and king tide, tidal flooding is expected to be worse not only in Florida, but also Georgia and South Carolina. The storm surge is often the most dangerous part of a hurricane. We are praying for everyone in the path of this storm. Stay safe!

In Today’s Issue:

  • Data is King and how to use it

  • Bitcoin makes a huge pop

  • And google is back with a new big data play

… Welcome to the DailyZoo, let’s get into it…

INDUSTRY INSIGHTS

Are You Using Analytics Data to Improve Affiliate Sales?

In the fiercely competitive arena of affiliate marketing, success hinges on more than just intuition; it demands the mastery of data analytics. Gone are the days when affiliates relied solely on banners and text links. Today, savvy marketers employ a data-driven approach to not only survive but thrive.

Unlocking the Power of Analytics

Affiliate marketing analytics serve as the compass in this digital landscape, guiding you toward higher conversion rates and increased revenue. Gone are the days of hit-or-miss strategies. Analytics reveal what truly works, helping you tailor your campaigns with surgical precision.

Analyzing for Optimal Conversion

Dive deep into your data to uncover the golden nuggets. Discover which traffic sources align with specific ads and messaging. Beyond the platform statistics, leverage site analytics for profound insights, scrutinizing every click and ensuring precise tracking.

Deciphering Google Analytics

Google Analytics may seem complex, but it's a goldmine of information. Explore its facets, from audience insights to traffic sources. Each data point is a breadcrumb toward improved conversion rates and more profitable affiliate offers.

Beyond Google Analytics

While Google Analytics provides a robust toolkit, explore platforms like Cyfe, which offer a comprehensive overview of your web activity. Unearth trends, track traffic sources, and pinpoint user behavior. Harness this data to refine your strategies.

Data-Backed Decision-Making

Every marketing dollar counts. Analytics empowers you to discern between the fruitful and the futile. Whether it's email campaigns, videos, or search traffic, data analysis is your secret weapon. Trim the fat, amplify the winners, and watch your ROI soar.

The Art of Email

Email is a potent weapon in your marketing arsenal. Analyze subject lines, message types, and optimal send times to craft emails that resonate. Data-driven decisions lead to more calls, more conversions, and more success.

Location, Location, Location

Geo-analytics enables precise targeting. Identify high-performing locations and tailor messages accordingly. Geo IP recognition tools are your allies, ensuring you reach the right audience in the right place.

Speed Matters

Site speed impacts user experience. Use data to optimize page performance, ensuring a seamless journey for your visitors.

Empower Yourself

Knowledge is power. The Google Analytics Academy offers a certification course to equip you with the skills needed to dominate the affiliate marketing landscape. In affiliate marketing, success is measured by data. Your journey to becoming a data virtuoso starts with self empowerment. Embrace analytics, refine your strategies, and watch your affiliate sales skyrocket. Your competitors won't know what hit them.

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WEALTH, MONEY & MARKETS

Bitcoin Rallies More Than 7% As Court Sides With Grayscale Over The Sec In Crypto ETF Case

Bitcoin enthusiasts, rejoice! In a groundbreaking decision, the U.S. Court of Appeals for the DC Circuit has sided with Grayscale, sending Bitcoin on a remarkable 7.15% rally, now standing proudly at $27,851.82, according to Coin Metrics. This game-changing verdict comes as the court slammed the Securities and Exchange Commission (SEC) for its unwarranted denial of Grayscale's request to transform its beloved Bitcoin trust into an ETF.

A Triumph for Cryptocurrency Investors

The court's unequivocal statement, "The denial of Grayscale's proposal was arbitrary and capricious," echoes the sentiments of countless investors who have long awaited clarity in the crypto market. It's a victory for common sense, as the SEC failed to justify its approval of two Bitcoin futures ETPs while rejecting Grayscale's similar Bitcoin ETP. This selective treatment has been declared unlawful, sparking hope for other Bitcoin ETF applicants like BlackRock, Fidelity, WisdomTree, VanEck, and Invesco.

A Path to Wider Adoption

With this ruling, the SEC inches closer to allowing a Bitcoin ETF in the U.S., opening the doors to a broader audience of retail and institutional investors, as well as wealth managers. This development reinforces the belief that a Bitcoin ETF is not a matter of if, but when. As Steve Kurz, Global Head of Asset Management at Galaxy, aptly puts it, "Today's decision reaffirms that a Bitcoin ETF in the U.S. is a matter of when, not if."

A Cloud Lifted Over Crypto

This ruling also serves as a beacon of hope for the crypto community, which has weathered a storm of uncertainty under Chair Gary Gensler's SEC. The industry has been in desperate need of clear rules to foster compliant businesses. This victory shines light through the dark clouds of regulatory crackdowns and lawsuits, offering a glimpse of a more transparent and accessible future for cryptocurrency.

In the midst of this triumph, Grayscale Bitcoin Trust has surged by an impressive 16.95%, marking a momentous day for cryptocurrency enthusiasts. The crypto revolution is taking another stride forward, and the future looks brighter than ever for investors as such.

TECH
Google Launches Bigquery Studio, A New Way To Work With Data

In the era of data-driven decision-making, businesses are eager to harness the potential of their data reservoirs. Google, always at the forefront of innovation, introduces a game-changing solution: BigQuery Studio. This is more than just a tool; it's a transformational platform designed to revolutionize the way we work with data…speaking of Data, Google Runs on Data!

The Data Dilemma, according to a recent survey, is a staggering 97.6% of global organizations are investing in big data and AI. However, a significant roadblock looms - 65% of these organizations feel overwhelmed by the sheer volume of data at their disposal. BigQuery Studio is Google's resounding answer to this dilemma.

A Unified Data Experience

BigQuery Studio seamlessly integrates programming languages like SQL, Python, and Spark within its fully managed serverless data warehouse. It's not just about handling data; it's about providing an environment where data enthusiasts and AI specialists can collaborate effortlessly. Gerrit Kazmaier, VP and GM of data and analytics at Google, affirms, "BigQuery Studio simplifies the user experience."

Uncover, Explore, Analyze, Predict

This platform empowers users to discover, explore, analyze, and predict data like never before. Beginning with data validation and preparation in a programming notebook, you can seamlessly transition to specialized AI infrastructure and tools, such as Vertex AI.

Data Access Anywhere, Anytime

BigQuery Studio ensures data access without boundaries. It enables teams to work with data across various services while maintaining enterprise-level governance, regulation, and compliance.

The Cloud-Driven Future

As global spending on public cloud services soars, Google's strategic move to the cloud, embodied by BigQuery Studio, aligns perfectly. AI is set to dominate IT infrastructure decisions, and AI-driven services are poised to command a significant share of public cloud revenue by 2025.

Unlocking Hidden Insights

Gerrit Kazmaier aptly states, "Generative AI has the potential to unlock hidden insights." BigQuery Studio is the conduit through which AI and data converge to create unparalleled value.

In the data-centric world, Google's BigQuery Studio stands as a beacon of innovation, simplifying complexity and driving businesses towards a brighter, more data-informed future. It's not just a tool; it's a revolution.

 Around the Zoo

  • Francis Suarez ends campaign for Republican presidential nomination

  • Intensifying Idalia threatens Florida’s Gulf Coast with storm surges

  • US announces $250 million in new military aid for Ukraine

HEALTH
You Love Them But Ultra-Processed Food Raises Risk Of Heart Attack And Stroke.

In a world where convenience often trumps caution, two groundbreaking studies have sounded the alarm on the silent killers lurking in our everyday diets. The verdict is in, and it's crystal clear: ultra-processed foods (UPF) are not just a guilty pleasure; they're a one-way ticket to heartache. Brace yourself for the startling revelations that are reshaping our understanding of what we eat.

The Unseen Culprit: UPF's Devastating Impact

Once relegated to the fringe of our diets, UPF has stealthily infiltrated our daily lives. Cereals, protein bars, fizzy drinks, ready meals – they're now staples for many. Shockingly, over half of the average diet in the UK and US consists of UPF, soaring to a staggering 80% for some. But what's the cost?

Blood Pressure on the Rise

Prepare to be startled. Those with the highest UPF intake face a harrowing 39% higher risk of high blood pressure, even after adjusting for salt, sugar, and fat. High blood pressure is a precursor to a myriad of heart-related maladies, from heart disease to vascular dementia.

A Heart in Peril

As UPF consumption climbs, so does the risk of heart disease, with each 10% increase leading to a 6% greater chance of trouble. But here's the kicker: those who keep UPF under 15% of their diet are the least susceptible to heart woes.

Deceptive Culprits

Think you're making healthy choices with shop-bought sandwiches and low-fat yogurts? Think again. Many seemingly virtuous foods are UPF in disguise.

A Call to Action

Women are particularly vulnerable, and further research is needed to understand why. It's time for change. The UK Department of Health has taken the first steps, but it's not enough. We must act swiftly and decisively, redefining our relationship with food. The truth is clear: a tidal wave of harm is on the horizon if we don't.

Creating a Healthier Future

We can't escape the reality that our environment often encourages unhealthy choices. To counteract this, we need a holistic strategy to support healthier lives. Let's demand a world where the healthy option is the accessible and affordable option.

The verdict is inescapable: UPF is a clear and present danger to our well-being. It's time to make choices that truly nourish our bodies and safeguard our hearts.

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